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This website had the following on the homepage, "is the leader in design and manufacturing of the industrys highest performance and most reliable premium custom air cooled transformers, AC reactors and DC inductors." We viewed that the web site said " I Want to Talk to a Real Person." It also said " This field is for validation purposes and should be left unchanged. Power Magnetics products are Built Like the Brooklyn Bridge . Learn about the Three Pillars of our design and manufacturing philosophy that support our motto. Our products fall into the following categories." The header had custom electrical transformers as the highest ranking search term. It is followed by custom power transformers, custom transformers, and custom reactors which isn't as ranked as highly as custom electrical transformers. The next words they uses is power conditioners. step down transformers was included and could not be viewed by search crawlers.